About Key Lynx
Helping indie devs and creators find their perfect match
Our Mission
Key Lynx was built to solve a real problem in the indie game industry: connecting developers with the right content creators. We believe every great indie game deserves to be discovered, and every passionate creator deserves access to games they'll love covering. Think of us as your sharp-eyed lynx, tracking down the perfect match.
Why We Built This
Existing platforms are designed for AAA publishers with enterprise budgets. Indie developers need something simpler, more affordable, and focused on building genuine relationships, not just distributing keys into the void.
Our Values
Indie-First
Built for small teams and solo developers
Relationship-Focused
Lasting connections, not just key drops
Transparent
Simple pricing, no hidden fees
Two-Way Discovery
Devs and creators find each other
Who's behind this
I'm Mike from CodeThirtyTwo. I build websites and tools for indie game developers, and I kept running into the same problem with every client: getting a game into the right creators' hands is genuinely hard.
Existing platforms are priced for AAA publishers. Cold DMs don't scale. Spreadsheets and Google Drive links are how most indie devs still run their key drops. I knew I could build something better, but I also knew key distribution doesn't exist in a vacuum. You need to understand how the creator side actually works too.
So I reached out to the team at Media Indie Exchange (MIX) to partner on it. Together, we built Key Lynx.
CodeThirtyTwo designs and builds the platform. We work with indie studios daily and use what we learn to shape the product.
Media Indie Exchange (MIX) has connected indie devs with press and creators since 2013. Their expertise shapes how Key Lynx works.